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Nestlé Bangladesh Limited is a leading food company with lots of global strategic brands operating in Bangladesh. NIDO is one of the strategic brands of Nestlé Bangladesh Limited. In Bangladesh, NIDO is one of the largest profit-making categories of Nestlé Bangladesh Ltd.
To reach to more consumers and to better satisfy the needs, NIDO is trying to implement some of the exceptional promotional programs such as ‘Ashun NIDO Pushti Jagate’ and ‘NIDO Growth Program’. This research is being carried out with an intention to evaluate the effectiveness of these programs into two different regions of Bangladesh. By talking with the mothers before and after attending the programs and also by interviewing them personally whenever it was convenient, it was being tried to find out whether there is any differences between the pattern of choices between this two region.
To reach to more consumers and to better satisfy the needs, NIDO is trying to implement some of the exceptional promotional programs such as ‘Ashun NIDO Pushti Jagate’ and ‘NIDO Growth Program’. This research is being carried out with an intention to evaluate the effectiveness of these programs into two different regions of Bangladesh. By talking with the mothers before and after attending the programs and also by interviewing them personally whenever it was convenient, it was being tried to find out whether there is any differences between the pattern of choices between this two region.
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