Download International Hospitality Management: Concepts and Cases by Clarke and Chen

International Hospitality Management: Concepts and Cases by Clarke and Chen

Contents

1. Welcome: an introduction to international hospitality management

2. Cultures and the challenges of international hospitality

3. The international hospitality industry

4. Exploring the international environment

5. International marketing

6. International hospitality market entry Introduction

7. Strategic planning and international hospitality enterprises

8. International human resources management: managing diversity

9. Entrepreneurship and SMEs in the global market

10. Managing social responsibility in international hospitality

11. The analysis of international hospitality management

 

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