Three Techniques for Real Innovation in Product Development

Product, price, place, and promotion are the four Ps of marketing. These days, however, there's a frenetic obsession with promotion, confusion about place, and a hectic battle over price. Amid the chaos, that first P is often overlooked.
When product development is considered, it's often done so in a vacuum of internal research and development (R&D) or as a reflexive response to customer requests. There's nothing wrong with giving the people what they want—but if that's all you do, you're missing the chance for major innovations.

Check your Business (BBA/MBA) IQ

Are you looking for a single book that contains all the summary of what you've learned in your entire BBA/MBA academic years? Then this book is just for you. This book contains all the topics and subjects that are taught in any business school. This book is helpful for taking preparations for viva exams because it contains all the definitions, theories, illustrations, concepts, and other subject matters in a very structured format. So, download now and see what you've learned all these years and refresh your Business IQ.

Internship Report on Human Resource Management of Bangladesh Bank-Its activities and their impact on the employees to greater sustainability

Human resource department is an essential part of the Bangladesh Bank. An organization is valueless without its manpower/human resource. Human resource is, the most powerful element/key of an organization. An organization without human resource is like a ship without engine. That is, human resource department is the heart of an organization. 

Importance of Customer Relationship Management in Sales Cycle

 

If we look at the commercial world we may find that the significance of the retaining actual that is the existing customers and expanding the business by acquiring the potential customer is really very crucial. It would be found that the necessity of the retention of the existing customers could be very important if we look at the searching costs of the new customers and attracting them to the products of the business.

ACCA F5 Performance Management Video Lecture Tutorial by Rob Sowerby

Download ACCA F5 Performance Management Video Lecture Tutorials by Rob Sowerby. The content of this tutorial are as follows:

Chapter 1 Advanced costing methods

Chapter 2 Planning with limiting factors

Chapter 3 Pricing

Chapter 4 Make or buy and other short-term decisions

Internship Report on Nestle Bangladesh Current Market Position Of NIDO In The Full Cream Milk Powder Segment Of Milk Industry & Identifying The Way To Improve

Nestlé Bangladesh Limited is a leading food company with lots of global strategic brands operating in Bangladesh. NIDO is one of the strategic brands of Nestlé Bangladesh Limited. In Bangladesh, NIDO is one of the largest profit-making categories of Nestlé Bangladesh Ltd.

আমার সোনার বাংলা, আমি তোমায় ভালবাসি

আমার সোনার বাংলা, আমি তোমায় ভালবাসি 

Strategic Management Lecture Slides

Dear Fellows Please down the lecture Slides of Strategic Management.

Thank U

ACCA F2 Video Lecture Tutorial Management Accounting by Rob Sowerby

Download ACCA F2 Management Accounting Video Lecture Tutorials by Rob Sowerby. The content of this tutorial are as follows:

• introduction (i)
• introduction(ii)-cost classification and cost behaviour

Upcoming eBooks on Tourism and Hospitality Management

• Advances in Tourism Research by Professor Stephen J. Page

• Advertising in Leisure and Tourism by Morgan, Pritchard

• Social Indicators Research Series: Culture and Well-Being, The Collected Works of Ed Diener

• In search of hospitality: theoretical perspectives and debates

Download Marketing Plans by Malcolm McDonald 4th Edition

This is the Fourth Edition of a book which, since its launch in 1984, has helped and encouraged hundreds of thousands of practicing managers with the difficult task of marketing planning. Many of them have been kind enough to write to me and thank me for the book’s practical, nonsense style and approach to the subject. This has encouraged me to update the book to incorporate the findings of my latest research and experience in this difficult domain of marketing. This support also encouraged me to strengthen the book considerably by the addition of a chapter which incorporates a step-by-step, ‘this is how you do it’ approach to the preparation of marketing plans. The result is a book which takes the reader painstakingly through the process of marketing planning, while also providing a detailed means of implementing all the concepts and methodologies outlined. 

Download International Hospitality Management: Concepts and Cases by Clarke and Chen

Download Histories of Tourism: Representation, Identity and Conflict by John K. Walton

Internship Report State Bank of India Retail Credit Management System Bangladesh

 

 Development of any country is tremendously depended on the Credit   system of commercial bank .it is now very   important for economic development of country as well as for any commercial bank success also depend on the credit system. Maximum percentage of operating profit is come from credit section so every commercial bank should develop strong credit management system. Though sanction loan is the main function of commercial bank, lending money is not without risk. So commercial bank needs to sanction loan to consideration of self-protection.

Internship Report on Southeast Bank Ltd Credit Management Procedure

Loans comprise the most important asset as well as the primary source of earning for the banking financial institutions. On the other hand, this (loan) is also the major source of risk for the bank management. A prudent bank management should always try to make an appropriate balance between its return and risk involved with the loan portfolio. An unregulated banking financial institution might be fraught with unmanageable risks for the purpose of maximizing its potential return. In such a situation, the banking financial institutions might find itself in serious financial distress instead of improving its financial health. 

Internship Report on Standard Chartered Bank Bangladesh Consumer Division Investigation

In this paper, I took Standard Chartered Bank, as ground-field, the leading foreign bank in our country. It has been operating here since 1948, celebrated it’s golden jubilee recently has almost become an icon among the foreign banks operating in our country. So, while going through my study, I come up with lot of things and scopes available. The main scope of this study is the findings regarding SCB’s operating and production technology.

Internship Report on Prime Bank Ltd. Foreign Exchange Mechanism

Bank can be termed as iron cell of blood in a financial system of a country. Without bank a financial system can’t survive. Form the very beginning of financial activity in human civilization bank has a remarkable contribution as a whole.

Internship Report Dhaka Bank Ltd. Online Banking Bangladesh: An Exploratory Study on Dhaka Bank Limited

Online Banking (or Internet Banking) is a form of Electronic Banking (e-banking) where funds are transferred through an exchange of electronic signal between financial institutions, rather than exchange of cash, checks, or other negotiable instruments. Online banking means the automated delivery of new and traditional banking products and services directly to customers through electronic and interactive communication channels. Customers access online banking services using an electronic device, such as a personal computer (PC), personal digital assistant (PDA), or an Automated Teller Machine (ATM). Online banking services may include ATMs, wire transfers, telephone banking, Electronic Funds Transfers (EFT), debit and credit cards.

Internship Report on Credit Management of Prime Bank Ltd. Islamic Banking

Banking is topic, practice, business or profession almost as old as the very existence of man, but literarily it can be rooted deep back the days of the Renaissance (by the Florentine Bankers). It has sprouted from the very primitive Stone-age banking, through the Victorian-age to the technology-driven Google-age banking, encompassing automatic teller machines (ATMs), credit and debit cards, correspondent and internet banking. Islamic Banking is a new phenomenon in Bangladesh and getting attention of the people of Bangladesh. But the investment (credit) management of Islamic banking has been a vicinity of concern not only to bankers but to all in the business world because the risks of a trading partner not fulfilling his obligations in full on due date can seriously jeopardize the affairs of the other partner. Investors and entrepreneurs who are very religious minded and do not want to mix their investment with interest baring loans found an alternative source in Islamic system.

Marketing Management 13th edition by Philip Kotler, Kevin Lane Keller

Revision Strategy for the Thirteenth Edition
As marketing techniques and organization have changed, so has this text. The thirteenth edition is designed not only to preserve the strengths of previous editions, but also to introduce new material and organization to further enhance learning. We retained the key theme of holistic marketing, and the recognition that "everything matters" with marketing and that a broad, integrated perspective is often necessary. This theme is not developed so deeply, however, that it would restrict or inhibit an instructor's flexibility and teaching approach. To provide flexibility in the classroom, we also retained the new modular structure and eight parts corresponding to the eight key marketing management tasks. The thirteenth edition was changed to include the following:

Marketing Management 12th edition by Philip Kotler, Kevin Lane Keller

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. The very first edition of Marketing Management, published in 1967, introduced the concept that companies must be customer-and-market driven. But there was little mention of what have now become fundamental topics such as segmentation, targeting, and positioning. Concepts such as brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, and integrated marketing communications were not even part of the marketing vocabulary then. Firms now sell goods and services through a variety of direct and indirect channels. Mass advertising is not nearly as effective as it was. Companies are exploring new forms of communication, such as experiential, entertainment, and viral marketing. Customers are increasingly telling companies what types of product or services they want and when, where, and how they want to buy them.

ACCA Paper F4 ENG CORPORATE AND BUSINESS LAW (CL ENG) 2008/09

ACCA Paper F4 CORPORATE AND BUSINESS LAW (CL ENG)

The Download Link is http://www.fileserve.com/file/YzAxhuq

For Rivision Kit Link is http://www.fileserve.com/file/4Pq3NcK

ACCA F3 Financial Accounting Study Text Int.

ACCA F3 Financial Accounting Study Text Int. by Kaplan and BPP

The Download Link is http://www.fileserve.com/file/9dGMefV
For BPP http://www.fileserve.com/file/tceCDqx

ACCA F2 Management Accounting study text

ACCA F2 Management Accounting study text & Video Tutorial

Kaplan Publication:

BPP Publication:

Revision Kit: 

Video Tutorials By Rob Sowerby   Click Me 

ACCA F5 Performance Management Free Download

ACCA F5 Performance Management

The Download Link is http://www.fileserve.com/file/Tv3ZRJ6

For Kaplan Download Link is http://www.fileserve.com/file/Dqh8EKN
 The Revision Kit Download Link is http://www.fileserve.com/file/w7bYNYc