Some Secrets of Successful Presentations

The Challenges of Presentations

We are truly alone at two moments in life: when we are on stage delivering a speech, and when we die. No wonder people dread what is such a critical part of business life.

Many people detest making presentations. They suffer greatly before the "big day," sweating the content and their delivery, and agonizing about how they will be viewed professionally after the presentation.

Such angst is unfortunate, because with preparation and practice, delivering presentations can be a great way to advance a career and positively promote a company's message. And, dare I say it—it can even be fun!

Do You Really Know Your Customers? Marketing to a Rapidly Diversifying Population

The US Census Bureau will release the results of its 2010 census this summer, and marketers should prepare for some major demographic shifts. After reading a recent interview with Peter Francese, consultant to advertising megalith Ogilvy & Mather and author of the research report 2010 America, I was surprised to learn the following:

To Read Full Article Click Here

Harvard Business Review [HBR], June, 2011 Edition

Harvard Business Review, June, 2011 Edition Download Free

Harvard Business Review 2011-06 mhdmba@amaderforum.zip
File size:104.16 MB



For any problem in Downloading, Click here   How to Download

Social Accounting- Accounting that Relates Society

Social accounting

Social accounting (also known as social and environmental accounting, corporate social reporting, corporate social responsibility reporting, non-financial reporting, or sustainability accounting) is the process of communicating the social and environmental effects of organizations' economic actions to particular interest groups within society and to society at large.

Social accounting is commonly used in the context of business, or corporate social responsibility (CSR), although any organisation, including NGOs, charities, and government agencies may engage in social accounting.

Social accounting emphasises the notion of corporate accountability. D. Crowther defines social accounting in this sense as "an approach to reporting a firm’s activities which stresses the need for the identification of socially relevant behaviour, the determination of those to whom the company is accountable for its social performance and the development of appropriate measures and reporting techniques."

Social accounting is often used as an umbrella term to describe a broad field of research and practice. The use of more narrow terms to express a specific interest is thus not uncommon. Environmental accounting may e.g. specifically refer to the research or practice of accounting for an organisation's impact on the natural environment. Sustainability accounting is often used to express the measuring and the quantitative analysis of social and economic sustainability.

Four Steps to Becoming a Social Business

Edelman's David Armano, an expert in idea conceptualization, has put together a chart that lets you graph your progress as a social media high-flyer in four steps: crawling, walking, running and flying. At which point might you find yourself? If you feel you're still in the crawling stage, never fear: We all know learning to fly doesn't happen overnight!

Let's break Armano's themes down, and consider some hints for moving up to the next stage:

Crawling: People, Process, Procedure. The first stage of evolution is admitting you have a problem, and acknowledging that it can't be solved by plugging "social media" into one function (marketing). Crawling involves producing infrastructure in preparation for an organizational redesign. Educating your teams, standardizing procedures and active listening are crucial at this stage.

Walking: Managing Your Properties. Define your engagement strategy across multiple departments, from customer care to outbound marketing. Assets such as meaningful content become especially important because they're less risky than over-engaging too quickly.

To Read Full Article Click here