Valentine's Day is here, so it's the perfect time to use one of my favorite marketing analogies: Marketing is like dating.
Why? Because you have to attract leads by playing up your positives; you have to differentiate yourself from the competition; and you have to spend time building meaningful relationships—ultimately choosing one person for what you hope will be lifelong wedded bliss.
How business owners attract leads and differentiate themselves will differ from one company to the next. But in building relationships, there are a few common blunders that many entrepreneurs and marketers tend to make—no matter what industry they're in.
