Monday, March 9, 2015

5 Secrets For Effective Visual Merchandizing

The visual presentation in the store has always been the major customer motivation accounting for the a majority of retail purchase.

Your window display has the potential to attract the customer, reel them in and ultimately lead to purchase. However, there are a few key points every merchandizer should keep in mind.
 
1. Show less, Focus more
The human mind has a limited attention and focus span and therefore it is advisable to keep the display simple and uncluttered. Leave a lot of space around. The most common mistake is trying to show too much at the same time. Props should be simple in shape, preferably something that provides a large mass of color or texture, such as blocks, covered boxes or risers.
 
2. Love odd numbers
Always place an odd number of elements in a group. Since it's easier for the brain to zone in on the middle and the arrangement is slightly off balance, the eyes moves around to look at each frame or object. A perfectly balanced arrangement ie even no is dull to the eye.
 
3. Repeat, repeat and repeat
Use variations of identical elements as that creates a very powerful display mechanism. It's a simple idea but can have a lot of impact on the mind of the consumer and it's hard to miss such a display.
 
4. Contrast is key
Make sure the items or frames you want to focus clearly contrast with the background. This includes color contrast as well as material texture contrast. For example, don't put a metal frame on top of a glossy background. Try making the background dull and repeated so that the frame that displays important information stands out.
 
5. Attract first, provide choice later: Pyramid method
Place one element at the top of the display which is clear and focussed. Below that, in the form of a pyramid, place other elements which provide choice. It's hard to go wrong with a pyramid display.
 
6. BONUS: Always hire a good agency to execute your campaigns. An idea is only as good as it's execution. So while your presentation might look fabulous in your laptop, the real thing in the store must be as efficiently done.
 
"Good visual merchandising is a mix of art, inspiration and science. While great visual can sell lousy product, poor visuals can do nothing for great merchandise."
Paco Underhill, Why We Buy

Get comfortable with having some empty space in your high fashion displays. Crowding is a symbol of low value. So anything that is high value deserves a lot of space around it. If you keep an expensive item in a crowd the human brain perceives it to be of lower value.

Above all, use the K.I.S.S. theory of display: Keep It Simple, Sweetheart!
 


Author: Maniraj Singh Juneja, is a director at Amitoje India: One of India's best store branding and execution firms based in New Delhi. Check www.amitoje.com for more details. 

Friday, March 9, 2012

THESIS REPORT ON Present and Prospect of Corporate Social Responsibility: A Study on the Banking Sector of Bangladesh


EXECUTIVE SUMMARY


The banking system plays a critical role in underpinning economic development. Banking  sectors of Bangladesh has shown a great success in all areas of operation with a view to improve the socio-economic development of the country.

Awareness of issues in socially and environmentally responsible business and organizational practices is increasing among users of  financial services in Bangladesh. Banks and  financial institutions will therefore be well advised to adopt CSR practices in formal, structured manner inline with global norms. Socially and environmentally responsible practices will, besides fulfilling the moral obligations involved, also help preserve competitive edge in client bases sensitive to these concerns. Further, the disadvantaged population segments aided by social responsibility initiatives will hopefully constitute their future new client bases.

This study reviews recent CSR activities of banks, in light of the BB guidance circular issued in June 2008 for mainstreaming CSR practices in the  financial sector in Bangladesh. The financial sector in turn can contribute hugely by catalyzing CSR practices in their real sector corporate clients, promoting inclusive economic and social development. I hope this report will be useful for banks and  financial institutions in learning from each other’s examples.

Tourism Industry – The Next Driving Sector of Bangladesh Economy: A Study in Sylhet


2.1 What is Tourism?

Tourism is a mechanism and all part of travel sector activities which results from the interactions of the people who travel for touristic purposes with the people at the destination and institutions of the travel trade.

Tourism is traveling for predominantly recreational or leisure purposes or the provision of services to support this leisure travel. According to UNWTO, tourism comprises the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited. UNWTO defines tourists as people who "travel to and stay in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited".

Thursday, March 1, 2012

Internship Reports Unlimited Collection



Download Internship Reports on several topics collected from BBA/MBA students who have completed their Internships in several banks, MNCs and other organizations in Bangladesh. New reports will come regularly, so keep in touch with us. You can also request us for reports, we'll try our best to make the report available for download.

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Internship Report on A Comprehensive Analysis of the Performance and Customer Satisfaction of the Multinational Banks in Bangladesh: A Case Study on Commercial Bank of Ceylon Limited

Internship Report on Grameenphone Limited, Customer Service as a ‘Differentiator’ - A Cross-Sectional Study of the Mobile Market of Bangladesh

Internship Report on A relational study on service quality, switching cost, trust, customer satisfaction and customer loyalty in the context of Grameenphone

Internship Report on BRAC Bank Ltd - A Study on Castomer Satisfaction

Internship Report on An Investigation into consumer Banking Division of Standard Chartered Bank, Bangladesh

Internship Report on An Investigation into Customer Satisfaction Level at the HSBC, Sylhet

Internship Report on Analysis of Credit Department of Dhaka Bank Limited

Internship Report on Analyzing the services of the Foreign Exchange Division ofUnited Commercial Bank Limited (UCBL)

Internship Report on Assessment of Adopting New Product Opportunities For Abul Khair Tobacco Company Limited

Internship Report on A Relational Study on Perceived Organizational Support, Supervisory Support, Work Climate, and Employee Service Quality in the context ofBritish American Tobacco Bangladesh (BATB)

Internship Report on Credit Management Procedure of Southeast Bank Limited

Internship Report on Foreign Exchange Mechanism of Prime Bank Ltd

Internship Report on United Leasing Company Limited

Internship Report on Correspondent Banking Products and Operations - A Study onStandard Chartered Bank

Internship on Credit Management of Prime Bank Ltd

Internship Report on - Retail Banking of BRAC BANK LTD (Quick Loan)

Internship Report on A review of the overall operations of Social Investment Bank Ltd (SIBL)

Internship Report on A Study on Remittance Activities of Rupali Bank

Internship Report on AB Bank Online Operations Management System

Internship Report on An Analysis of Consumer Finance Policy and Performance Evaluation of a Private Commercial Bank; Prime Bank Ltd

Internship Report on An attempt to exploring the potential tourist spots in Sylhet

Internship Report on Asset and Liability Management of HSBC

Internship Report on Banglalink - Comparing the Brand Image of Banglalink against the other Mobile Phone Companies

Internship Report on Bangladesh Bank: Credit Risk Grading System in Bangladesh

Internship Report on Branding Strategy of MNC Bank in Bangladesh - A Case Study on Standard Chartered Bank

Internship Report on Comparative Study of Various Deposit and Loan Schemes ofPremier Bank Ltd

Internship Report on Correspondent Banking Business of Financial Institution Department of Standard Chartered Bank

Internship Report on Credit Assessment Criteria and Financial Performance Analysis of HSBC Bangladesh

Internship Report on Credit Management of National Credit and Commerce Bank Ltd (NCC Bank)

Internship Report on Credit Management of Prime Bank Ltd - Focusing on SME

Internship Report on Credit Management System of State Bank of India

Internship Report on Credit Management of Prime Bank Ltd. (Islami Banking)

Internship Report on Credit Policy and Risk Management A Case Study on Bank Asia Limited

Internship Report on Credit Policy of BRAC Bank ltd

Internship Report on Credit Policy of Dutch-Bangla Bank Limited

Internship Report on Credit Quality Loan of Dhaka Bank Ltd

Internship Report on Credit Recovery of The City Bank Ltd

Internship Report on Credit Risk Grading and Credit Risk Management the case ofJamuna Bank Limited

Internship Report on Credit Risk Management - A Case Study On Pubali Bank Limited

Internship Report on Credit Worthiness Analysis - An empirical study on Mercantile Bank Limited

Internship Report on criteria for loan assessment of HSBC

Internship Report on Customer Satisfaction About various funded facilities provided By Southeast Bank Ltd

Internship Report on Customer Satisfaction in Prime Bank Limited

Internship Report on Customer Satisfaction Level of Standard Chartered Bank Ltd

Internship Report on Customer Satisfaction of Grameenphone

Internship Report on Customer Service Quality of Prime Bank Limited

Internship Report on Customer Services of HSBC

Internship Report on DESCO - Prospect of investment in Bangladesh Power Sector

Internship report on Dhaka Bank Ltd - An Exploratary Study on Credit Risk Management of DBL

Internship Report on e-banking of HSBC

Internship Report on EXIM Bank - Performance Appraisal of A Private Bank in Bangladesh

Internship Report on Foreign Banking Operations in Bangladesh A study on theStandard Chartered Bank

Internship Report on Foreign Inward and Outward Remittance under local currency account of HSBC

Internship Report on Garments Labour Compliance of Mansheen Company Bangladesh Limited

Internship Report on General Banking and Credit Management of The City Bank Ltd

Internship Report on General Banking of IFIC Bank

Internship Report on General Banking of Mercantile Bank Ltd

Internship Report on Grameen Bank Microfinance for poverty elimination

Internship Report on Simplifying Customer Service by Grameenphone and Measurement of Customer Satisfaction

Internship Report on How to Uplift the Image of Globe Soft Drinks Ltd. through Appropriate Marketing

Internship Report on Human Resource Management (HRM) of Bangladesh Bank

Internship Report on Human Resource Management (HRM) of Hydroxide Knitwear Ltd.

Internship Report on Analysis of Delinquency Level and Nature of Defaulters of Personal Asset Products of HSBC

Internship Report on  An Investigation into Customer Satisfaction at HSBC Bangladesh

Internship Report on HSBC

Internship Report on Islamic Bank Bangladesh Ltd (IBBL)

Internship Report on Internet Banking of Dutch Bangla Bank Ltd

Internship Report on Investment Portfolio of Standard Bank Limited (SBL) in Sylhet

Internship Report on inward and outward remittance operation of BRAC Bank Ltd

Internship Report on Inward and Outward Remittance process of HSBC

Internship Report on Loan Automation Processing and Recovery Management System in RFC - The City Bank Ltd

Internship Report on Loans and Advances of Pubali Bank Limited

Internship Report on Management of Loan and Advances of Dhaka Bank Ltd

Internship report on Mercantile Bank Ltd

Internship Report on Measuring quality of service delivered by HSBC Sylhet

Internship Report on Nestlé

Internship Report on Organizational Structure and Customer Service of EXIM Bank

Internship Report on Overall Banking Performance by Pubali Bank Limited

Internship Report on Peace Technology (Pvt.) Ltd.

Internship Report on Penetration of Mobile Phone Companies in Small and Medium Enterprises in Bangladesh

Internship Report on Performance Evaluation of Export Import Bank (EXIM Bank) of Bangladesh Limited

Internship Report on Performance of Dutch-Bangla Bank Limited in Online Banking

Internship Report on Personal Financial Services For Resident and Non Resident Bangladeshi of HSBC

Internship Report on Personal Financial Services of HSBC Bangladesh

Internship Report on Plastic Money Market of Bangladesh - Sales Management ofBRAC Bank ATM Card

Internship Report on Practical Orientation of Jamuna Bank Limited

Internship Report on Present HR strategies of Recruitment and Selection at Beximco Pharma Ltd

Internship Report on Retail Banking Operation of Prime Bank Ltd

Internship Report on Retail Credit of Prime Bank Ltd

Internship Report on Retail Product Management of BRAC Bank Limited

Internship Report on Services Provided by Multinational Bank - A Study on HSBC

Internship Report on Socio-Economic Impact of Foreign Remittance A study onAgrani Bank Limited

Internship Report on  A study on Customer Satisfaction of Southeast Bank Ltd (SEBL)

Internship Report on The Causes Behind The Price Hike of Raw Cotton and Its Effect on Square Textiles Ltd

Internship Report on The Role of the Employees and the Servicescape of the BASIC Bank for Maintaining Customer Relationships

Internship Report on Treasury and Other Functions of Financial Control Department of HSBC Bangladesh Ltd

Internship Report on Treasury and Other Functions of Financial Control Department of HSBC

Internship Report on Unsecured Personal Loan (UPL) of BRAC Bank

Internship Report on Wood Coatings (Lacquer Polish) Market Challenges and Opportunities in Bangladesh

Internship Report on Online Banking in Bangladesh: An Exploratory Study on Dhaka Bank Limited

Internship Report on Human Resource Management Practices (HRMP) in Standard Chartered Bank, Bangladesh

The Problems and Prospects of Retail Credit in context of Prime Bank Limited